Download e-book for iPad: A Creator’s Guide to Transmedia Storytelling: How to by Andrea Phillips

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To method consultant to Transmedia Storytelling

“Phillips’s publication is a robust device for somebody who desires to make a occupation for him- or herself in the international of transmedia. via her suggestions, the reader is ready to comprehend the basics of transmedia and the ability it could have while used with a compelling and robust story."
―David Gale, government vice chairman, MTV go Media

“Transmedia storytelling is a daring and interesting new enviornment for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and join the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An very good and fair-minded primer and survey of the underpinnings and fast-evolving suggestions at the back of multiplatform narrative. Andrea Phillips is one in every of a small handful of writers in a position to either working towards and obviously conveying the foundations of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense advisor for the fun-filled and surprisingly extraordinary international of transmedia storytelling.”
―C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen

Includes Q&A classes with the world’s major specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a progressive procedure for telling tales throughout a number of media systems and formats―and it’s swiftly changing into the go-to technique for a large choice of companies. when you paintings in advertising, exciting, or advertisements, transmedia storytelling is a must have device for pulling humans into your world.

Why do you want A Creator’s consultant to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you wish this ebook. Written through an award-winning transmedia writer and well known video games clothier, this ebook exhibits you ways to make use of a similar advertising instruments utilized by heavy-hitters resembling HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll learn the way to:

  • Choose the correct systems in your story
  • come to a decision no matter if to DIY or outsource paintings
  • Find and preserve a powerful center construction group
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your personal profitable transmedia career

With those confirmed media-ready options, you’ll the right way to generate must-read content material, must-see video clips, and must-visit web pages that would in simple terms develop greater as audience reply, give a contribution, and unfold the observe. You’ll create significant buzz with buildings akin to exchange fact video games and fictional personality sites―or even “old-fashioned” structures equivalent to e mail and make contact with calls. The extra you hook up with your viewers and the extra you get them serious about the storytelling procedure, the extra profitable you are going to be.

This isn’t the long run. this can be now. this can be the way you inform your tale, contact your viewers, and take your video game to the subsequent level―through transmedia storytelling.

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Additional info for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Sample text

After all, marketing dollars have done a lot to shape transmedia storytelling; but as Bushman says, vaudeville marketing dollars did a lot to shape early cinema, too. Vaudeville incorporated movies into its shows as early as 1902. It was widely considered a marketing gimmick at the time. T r a n s m e d i a I s Mo r e T ha n a Ma r k e t i n g G i m m i c k By 1932, though, New York’s premiere vaudeville venue, the Palace Theatre, had switched to all movies all the time. Cinema is a lot bigger than vaudeville now, to say the least.

You’ll find an incredible variety of structures and revenue models. Nowadays, most original, nonmarketing transmedia projects feature a tentpole video element, be that a film, a TV show, or a web series. Take, for example, the popular MTV show Valemont, which consisted of shows played on the air and a sprawling, highly interactive social media footprint for the characters. This vampire university show was so successful that a second season is reported to be in the works; Electric Farm Entertainment has sold the show to international markets, as well.

Cinema is a lot bigger than vaudeville now, to say the least. Not bad for something that started out as marketing, huh? Give us transmedia creators that same hundred years and we’ll wind up a lot bigger than just a marketing technique, too. G\ 25 This page intentionally left blank 4 Significant Prior Art to Learn From Qw T ransmedia has hit broad mainstream attention only in the last few years, but there is already a rich body of prior art. Creators have told stories in a breathtaking number of ways, and the tools of transmedia have been used for an enormous variety of purposes.

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A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips

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