By Nahuel Ribke
Exploring the transition of celebrities into institutional-electoral politics, the ebook argues that many insights built by way of style theorists can be hugely instrumental to appreciate the fame politics phenomenon. It analyzes the ancient and cultural specificity of famous person politics because it developed via diverse nations and cultures.
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Extra info for A Genre Approach to Celebrity Politics: Global Patterns of Passage from Media to Politics
The transition of these former models to politics can be seen as part of a wider phenomenon of Israeli media celebrities’ conversion to professional politicians. Yair Lapid, a television presenter who became Israel’s Finance Minister in 2013 after launching his own political party,2 and Shelly Yachimowich, a journalist and television and radio commentator who became the Israeli Labor Party leader in 2011, are often regarded as the most visible figures among media celebrities who have turned into professional politicians.
Three places behind her on that list was Orly Levi, former model, TV presenter, and ‘heritage’ politician. 23 Both Michaeli and Levi were regarded as a counterpoint to the bellicose reputation of the party leader, softening his public image with their ‘feminine charm’. 24 In this sense, one can trace an analogy between the dynamics of small parties and the practices of modelling agencies. In the same manner in which model agency executives and booking agents are constantly scouting for attractive models based on market calculations along with cultural considerations,25 small party leaders lacking large cadres of prestigious political figures seem more prone to recruit celebrities from outside the political system, in order to consolidate an attractive list for voters.
Instead, we could make the claim that these modelsturned-politicians garnered extensive media coverage, particularly when compared to their parliamentary colleagues. The media portray them as an identifiable group among Knesset members, who have brought their beauty and glamorous lifestyle into the parliament. Their interventions, initiatives, performances, and failures in politics are almost always linked to the entertainment industries sphere and judged in terms of their physical attributes. 11 From the perspective of the models-turned-politicians, there is an apparent tension between their desire to be considered ‘legitimate’ and ‘serious’ politicians and their enthusiastic cooperation with the media, reenacting postures and attitudes from their previous line of work.
A Genre Approach to Celebrity Politics: Global Patterns of Passage from Media to Politics by Nahuel Ribke