Download PDF by Jason Burby: Actionable web analytics : using data to make smart business

By Jason Burby

ISBN-10: 0470124741

ISBN-13: 9780470124741

As a marketer you will need to know how our consumers and customers are interacting together with your model, specifically within the electronic house. This ebook is ready the why, not only the how, of electronic analytics and past. it's meant to aid agents know how to raised leverage insights and shift their groups to target electronic luck, not only the loads of information. frequently this suggests moving strategy, attitudes and other people to create a "culture of study" inside of your company. 'Actionable net Analytics' stocks the confirmed framework for making that shift in considering for electronic teams.

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Additional info for Actionable web analytics : using data to make smart business decisions

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Some web analysts would like to promote their field as yet another voice in this debate. This should not be so. Analytics isn’t a design strategy; it’s part of performance marketing, a business strategy that seeks to achieve maximum return on investment in all promotions. Analytics is the method by which the performance marketer measures a company’s success. We hope that, in the end, you’ll agree with us that performance marketing is the goal, and analytics is a means to the end. Don’t be tempted to use analytics for its own sake; that’s largely a waste of time and money.

They all have prescriptions for success and predictions of doom if you fail to follow their advice. Each sees web design as something that can be inherently good or bad. Some web analysts would like to promote their field as yet another voice in this debate. This should not be so. Analytics isn’t a design strategy; it’s part of performance marketing, a business strategy that seeks to achieve maximum return on investment in all promotions. Analytics is the method by which the performance marketer measures a company’s success.

CHAPTER 3: W H AT “ C U LT U R E O F A N A LY S I S ” M E A N S ■ 34 Now that you understand how a culture of analysis works from an organizational standpoint, it’s time to talk practically about building one. Unless you’re a bureaucratic genius, you won’t be able to wave your magic wand and suddenly have a fully functional data-driven organization. And so, for the rest of this chapter, we’ll look at strategies for moving in the right direction. If you’re planning to dive into web analytics, you probably fall in one of two categories: either you’re in a position to drive the transition or you’re not.

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Actionable web analytics : using data to make smart business decisions by Jason Burby


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