New PDF release: Adventures with impossible figures

By Bruno Ernst

ISBN-10: 0906212545

ISBN-13: 9780906212547

Describes the tools that are used to build interesting very unlikely figures which may tease the attention and baffle the mind's eye. Copious examples are drawn from the author's personal paintings and the fertile mind's eye of Escher and Oscare Reutersvard.

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About the Author
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Extra info for Adventures with impossible figures

Sample text

The graphic design elements of a brand will consist of logos, colour palettes, typefaces, photography and illustration. There will also be a set of rules that govern their use. These elements come together to form the visual identity that represents a particular brand. With each issue, the visual identity must be reviewed so that it is kept fresh and vibrant, retaining the values and identity of the core brand without simply adopting a formulaic approach. It is not sufficient to copy the same look across to different outputs.

Even the main story about Syria only runs for 17 lines, so as to squeeze in an advertisement too. Similarly The Guardian strips four or five ‘turns’ across the bottom of the page. The designer must find a balance, which should be predicated on the brand: a quality newspaper, in particular, will always want to present a number of stories on its cover. ’ 46 Chapter 3 Newspaper designers, who lack luxuries such as huge images, colour or glossy stock, have to make a title appealing in a very different way to magazine designers, as these examples from the Boston Sunday Globe show.

Brand marketers understand that for a customer magazine to work well, the content has to be informative and entertaining, and the brand promotion element should remain subtle and understated. These dual needs mean that much more is expected of a designer in customer publishing, maintains Jeremy Leslie, creative consultant at magCulture: ‘‌There is little difference in terms of design skills, but much in terms of strategy, thinking and broader creativity. Consumer magazines need to stand out on the shelf, but cannot risk alienating their existing audience as they seek to attract new readers.

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Adventures with impossible figures by Bruno Ernst

by James

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